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Korean And European Kids Wear Sizes Run Small? Size Chart Guide For Indian Retailers

29 October 2026
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BluePeak Business Team
|
2 min read
Korean And European Kids Wear Sizes Run Small? Size Chart Guide For Indian Retailers

Imported kids wear often runs smaller than Indian age labels. Learn how to read Korean and European size codes and prevent size returns in your store.

The Biggest Reason For Returns In Imported Kids Wear

Many imported brands label sizes by age, but the actual garment can be smaller or cut differently than what Indian parents expect. A label that says 4 years may fit a child closer to 3. This single mismatch causes a lot of exchanges.

Why It Happens

  • Different countries use different body measurement standards.
  • Korean style often uses slim or cropped cuts, while oversized trends use drop shoulders.
  • Labels can show a code like 100, 110 or 120. These usually refer to height in cm, not age.

Read The Number As Height

If a size label shows 90, 100, 110 or 120, it is commonly the child height in cm. Always confirm with the supplier before you assume.

Label (often height in cm)Approx Age Idea
80 to 90About 1 to 2 years
100About 3 to 4 years
110About 4 to 5 years
120About 6 to 7 years
130About 8 to 9 years

This table is only a rough guide. Children differ and brands differ, so always follow the supplier size chart.

What Retailers Should Do

  1. Ask for chest, length and height in cm for every size.
  2. Measure a few pieces on arrival and compare with the chart.
  3. Print or post your own simple chart: size label, height, chest and the age idea.
  4. Advise customers to buy by height, and one size up for winter wear.

Source With Clear Size Charts

Ask for our size details and compare them with your customers on the BluePeak Global B2B page.

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